42 Media |42 Media is a group of a few passionate people strive to be the bedrock of a safe haven for ideas, passion, creativity, and greatness.
- United States
- Founded 2014
Raising $ 300,000
42 Media is a group of a few passionate people strive to be the bedrock of a safe haven for ideas, passion, creativity, and greatness.
Founding StoryLiving “fashionably” in New York City is no easy task, especially if you are a nerdy big-data modeling marketer with zero fashion sense like me. One day, I went online to become “stylish.” I was willing to spend some money and look presentable in the capital of fashion and culture. But I quickly found that if you really have zero fashion sense, no online fashion mall can save you. So, I decided to solve the problem with one thing I am good at: Big Data. Two years later with a bit of work, we made our solution: suggesty.
Company Description42 Media’s grand plan is not grandiose like Musk’s “To Mars!” or virtue driven like Google’s “Do no harm”. It simply started as my dream of a safe haven for creative, passionate, and great people. In the world where the best and the brightest college graduates line up for conglomerate companies for stability, and fewer souls venture for their dreams and passion, I concluded it was because we lack the proper environment to cultivate such culture. But now, probably for the first time in human history, technology has allowed us to make a difference in the society with limited resource. With strategic thinking and planning, and if conditions are right, good and creative ideas can be rewarded thusly. I personally value creativity and passion above all else; however, in current corporate structure, it is very hard to detect such virtues and cultivate them, let alone reward or incentives them.
42 Media believes such creativity and passion comes from the ownership of the project - not just the financial ownership, but full control of their project. We expect every team member to “invest” their time and energy and take ownership. We currently only have one project (i.e. suggesty) under our belt, but in near future, we expect to have multiple projects running simultaneously. For example, the main resource of the company will be shared, but each cell project will be carried out by different units - something similar to a grape on a vine. Eventually, coming to a point where everyone is an owner of some part of the project lacking any need for competing salaries or bonus, they all get a share of the profit. I named this “selective socialism.”
As our first mission and project, we decided to tackle the “online fashion mall” problem with big data. Even with all the latest technology, online fashion mall hasn’t changed in years. It has been relying on editors’ pick, showing thousands of un-relatable search results and bombarding customers with flash sales or cheap marketing tactics. The market has grown to be “product oriented market.” We decided to approach this problem with the oldest trick in the book: personal recommendation based on customers. Furthermore, we will expand the market the way it should have been: “user oriented experience.”
End of the day we are what our name says we are: “Answer to the Ultimate Question of Life, the Universe, and Everything: 42” – Hitchhiker’s guide to the galaxy.
Products & Services
Flickering through the phone on the bed before sleep became a routine and a ritual long ago. Finding myself waking up hugging my phone is a norm these days. Suggesty was born in this mist of my separation anxiety with my phone. One hot summer night in the middle of frantic tapping and scrolling I found talking to myself: "I need a secretary who organizes this in a little neat form." Technology gave online shopping malls freedom, and high-speed wireless bandwidth made the world too vast by giving me endless and meaningless choices. I remembered my impulse buys from a beautiful model photo smiling at me or from a time ticking flash sales only to end in countless disappointments.
At some point, too much freedom and choices became a source of stress in my online shopping experience. And I thought: "we need an expert."
A year later, we came up with a fashion expert genie who considers my style preference, physical appearance, whereabouts and then recommends only the best outfit customized for me. And after wishing it very hard, we managed to put the genie in a bottle called Suggesty and made it into an app for you.
While working the front end to bring new shopping experience to our users on the back end, we tirelessly recruited small designer brands that deserve more exposure. In the midst of SPA brands and cheap knock-offs, real fashion designers and small local designers are losing ground fast. These up and coming, creative brands are the real future of the industry and yet, they keep getting neglected by the main market. We thought if we are going to disrupt how customers are going to search for their style, we might as well get access to the best, creative, and original brands with the hope of swinging the market in their favor.
With our new curation based business model, we are hopeful that we can bring these small, local, and original fashion designer brands back to the front and the center of the market. This will be a symbiotic growth of multiple partners.
Fashion, Fashion & Style, Mobile Application, It Service Management, Women's Apparel And Accessories, Apparel Retail, Apparel, Apparel & Accessory Stores, Designers, Big Data, Big Data Infrastructure