PopJoy |

Bringing well-known and much-beloved animated characters to mobile gaming

  • Business
  • South Korea
  • Founded 2013

Raising $ 4,500,000




The Goal

PopJoy wants to Raise $4.5M in series B funding to bring our innovative and unique game to the world.
Cartoon Network Arena will have its soft launch in Asian markets at end of this year, after which we plan to expand globally.


• We are projecting $30M in revenue and $10M in profit in 2018, 2019.

• Already having licensed characters from 8 of Cartoon Network’s (the No. 1 channel for animation) popular animated shows.

• Competitive features include:
- Main characters from each IP have personalized special skills
- The game is an example of the “kingdom war” genre
- A “story mode” based on the narratives of each of the 8 shows

Pre-money Valuation


Pitch Deck

Current View

Founding Story

Back in 2013, we founded the company to develop a mobile role-playing game (RPG) at a time when there were only a few RPG games in the mobile game industry. In 2014, we launched a game titled "Demigod War" in South Korea with publisher Smilegate, and subsequently in 2015, we launched the game globally without a publisher. In 2016, we developed and published a game titled "War of Legend," specifically targeting the Indian game market, which was still immature at the time. Our experiences participating in the market from its inception into maturation convinced us that only games based on famous IPs (such as "All Star Battle" by Marvel) would be likely to succeed. And so we started negotiating with Turner in 2015 to get the licensing rights to world-famous Cartoon Network IPs. In 2016, based on our extensive experience developing high-quality mobile games, Turner decided to award us the licensing rights to their IPs.

Company Description

Company mission: to bring a type of joy unique to our game to users around the world.

Value proposition:
We create mobile RPGs by converting widely-known and much-loved IPs into unique and memorable characters in mobile games, providing users with an opportunity to play as their favorite animated characters.

Key features:
- A team trained in developing online mobile games with extensive experience operating games
- Server technology that excels in optimization and synchronization
- Licensed world-famous IPs

Featured Team

Name Bio Contact
SJ Hong Contributor

Jeehoon Kang Founder & CEO • Webzen 2010-2013, Neowiz Games 2004-2010, allm 2000-2004 • 18 years of experience in strategy, business, producing, investing • Seoul National Univ. Business Administration(BS), Seoul, Korea


KRW 1.2 billion | July 2016 | Seed

Investor Name Description Country
Coolidge Corner Investment Coolidge Corner Investment (CCVC) provides Seed and Seed+ funding to the most innovative tech startup companies in Korea. South Korea
Accredited Angel Investors

KRW 1.2 billion | July 2015 | Seed

Investor Name Description Country
K Cube Ventures K Cube Ventures believes in harnessing the power of startups to change our world. South Korea
Accredited Angel Investors

KRW 500.0 million | July 2014 | Seed

Investor Name Description Country
Accredited Angel Investors

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